MMurtaza Rangwala
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● 4 of 4 client slots open · Q2 2026Senior Google Ads consultant · Remote · 8 yrs

I make Google Ads accounts dramatically more profitable.

Independent practice. Four clients at a time, eight years in. Every account is mine personally, and the dashboards in the cases below are from live engagements.

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Speaker · Google Marketing Live 2022, Dubai
Google Partner · Search, Display, Shopping certified
4 of 4 client slots open this quarter
01 / Capabilities

Six things I get hired for.

Paid search work that goes from rebuilding broken accounts up to scaling nine-figure eCommerce. Every engagement runs on one question: what is the highest-leverage thing I can do for this account this week?

🔍

Account audit & strategy

30+ point teardown of your account. Wasted spend, structural issues, conversion-tracking gaps, bid-strategy fit, landing-page diagnosis. Loom + written 90-day plan.

From $750 · One-off→
⚡

Campaign build & launch

Greenfield campaigns from zero. Keyword architecture, audience signals, conversion tracking, bid strategy, ad copy. Wired correctly the first time.

From $3,500 · Project→
⚙

Ongoing management

Hands-on weekly optimisation across Search, PMax, Shopping, Display, YouTube. Never autopilot.

From $4,000 / mo→
🛒

Shopping & PMax

ROAS-focused PMax and Shopping management. Feed optimisation, asset groups, audience signals, AOV plays.

Specialist retainer→
📞

Lead generation

Call-only campaigns, smart conversion tracking, dayparting, ad-to-LP message match. Engineered for the lowest sustainable CPL.

Monthly retainer→

Conversion-rate optimisation

Most "paid-search problems" aren't paid-search problems. I rebuild the click-to-convert journey: hero, copy, CTA hierarchy, mobile UX, tracking.

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02 / Methodology

Five principles I bring to every account.

They're the reason a 231% same-budget lift is repeatable, not luck.

01

Smarter beats bigger.

Most accounts don't need more budget. They need better structure. In a recent local-services rebuild I cut spend by 8.7% and grew phone calls by 231% in 90 days, by killing broad keywords and building tightly themed call-only ad groups around high-intent local terms.

+231% calls · −8.7% cost · same account
02

Beyond the ad account.

If your landing page is broken, no bid strategy can save you. I rebuild the post-click experience: message match, CTA hierarchy, mobile UX, conversion tracking. That's where most of your CPL lives.

−34% CPL · +52% conversions · same budget
03

Compounding over spikes.

Anyone can manufacture a 5× day. The real work is delivering month-on-month compounding for a year. Q4 2025 was the strongest quarter of one eCommerce client's life. Not from a single hack: from feed, audience, and creative work compounding for 90 days.

3× transactions · +63% revenue Q/Q
04

Read the data the platform isn't pointing at.

Optimisation scores and Smart-bidding "advice" aren't free guidance. They're Google's revenue plan. I make decisions from auction-time data, n-gram analysis, and search-term hygiene, not from the metrics the platform pushes at the top of the home tab.

Auction-time bidding · n-gram · custom MMM
05

Be early on the platform's edges.

I implemented Google Things-To-Do ads before most of the sector had heard of them, and presented at Google Marketing Live 2022 in Dubai. Early-mover advantage on a Google product release is one of the cheapest forms of growth that exists.

Things-To-Do · PMax · Demand Gen · early adopter
03 / Engagement

How this actually works.

Full disclosure on the consulting setup, pricing bands, and structural commitments. No mystery, no "let's hop on a call to discuss pricing".

A
Boutique solo practice. No team to bury you in.Every engagement is mine personally. Strategy, account work, weekly review — all the same person you hired.
B
4-client cap. 8–12 contracted hrs/week.Hard cap on concurrent clients. Hours, P0-response SLA, and fire-drill clauses written into the MSA.
C
Clean billing, proper paperwork.Contracts, MSA, NDA, IP protection — all standard. No retainer surprises, no auto-renewals, 30-day exit.
One-off

Account audit

30+ point teardown · 90-day action plan · Loom walkthrough · No call required.

From$750/ flat
Project

Campaign build

Greenfield campaigns across Search / PMax / Shopping · 2–4 weeks · launch-ready handoff.

From$3,500/ project
Most popular

Ongoing management

Hands-on weekly optimisation · monthly reviews · always-on Slack/email · 8–12 hrs/wk.

From$4,000/ month
Senior

Strategic advisory

For in-house teams · I work alongside your performance lead, weekly · monthly strategy reviews.

From$2,500/ month

Who I'm not for.

The most useful filter on this page. Real senior consultants disqualify.

  • ✕
    Affiliate, gambling, adult. Outside my categories.
  • ✕
    Performance-only / rev-share. Distorts strategy.
  • ✕
    Under $5K/mo spend. Won't pay back the fee.
  • ✕
    Keyword-bid micromanagers. We'll fight by month two.
  • ✕
    5×-in-30-days believers. Real compounding takes 60–90 days.
  • ✕
    Stuck on attribution arguments. If we can't agree on what counts as a conversion, no amount of optimisation will help.

No percentage-of-spend deals. No performance-only contracts. Both incentives are broken — they push toward short-term spikes, not compounding accounts.

04 / Recent work

Three accounts. Three problems. One approach.

Numbers below are pulled directly from the live Google Ads UI. Account screenshots have been redacted of client identifiers — full dashboards available under NDA on request.

01
Industry · Local servicesPeriod · Nov 2025 → Jan 2026Goal · Maximise phone callsSpend band · $5–10K/mo

Phone-call generation on a small budget — without spending a rupee more.

+231%Phone calls · 160 → 530
−43%Avg. CPC · $1.78 → $1.02
+59%Click growth
−8.7%Total spend

The problem

Account targeted overly broad terms with no call-specific structure, an inflated CPC, and very low call volume. The client was about to quit Google Ads.

What I did

  • Rebuilt around a dedicated Call-Only campaign on high-intent local terms
  • Full keyword audit — paused broad junk, themed tight ad groups
  • Switched bid strategy to optimise for phone-call conversions only
  • Dayparted spend to staffed business hours
  • Rewrote ad copy with urgency-driven, call-now CTA framing
i

The lesson: Scaling results doesn't always mean scaling spend. 530 calls at $1.02 avg CPC, on less budget than before — proving smarter beats bigger.

02
Industry · B2C servicesPeriod · Nov 2025 → Jan 2026Goal · More leads, lower CPLSpend band · $25–40K/mo

Cutting cost-per-lead by a third while lifting volume by half.

Before · 90 days prior
Cost per lead$198
Conversions / period62.87
Impressions137K
PMax conversions0
After · 90 days · same budget
Cost per lead$130
Conversions / period95.73
Impressions150K
PMax conversions+6

The problem

Multiple campaigns running simultaneously with overlapping keywords, mismatched bid strategies, and landing pages whose messaging didn't line up with the ads. The CPL was unsustainable.

What I did

  • Killed underperforming campaigns; consolidated budget into top segments
  • Rebuilt PMax with refined audience signals + fresh creative assets
  • Reshipped landing pages — message-matched headlines, addressed real objections
  • Granular conversion tracking across every touchpoint
  • Continuous A/B testing on headlines, hero copy, and CTAs
i

The lesson: Going beyond the ad account and overhauling the landing-page experience was the real unlock. Restructuring + CRO compounded into 52% more leads at 34% lower cost.

03
Industry · eCommerce retail (KSA)Period · Q4 2025 vs Q3 2025Goal · Scale revenue & ROASSpend band · SAR 750K–1M / quarter

Tripling transactions on Performance Max for an eCommerce retailer, in one quarter.

Conversion value · Q4 2025SAR 4.96M+SAR 1.92M Q/Q · +63% revenue · single quarter
Transactions Q/Q~3×
Impressions+75%
5.3K → 15.4K orders+10.1K

The problem

Conversion volume was low relative to traffic, average cart value was leaking, and Performance Max was running with no audience signals or feed work. Google's AI had nothing to optimise against.

What I did

  • Restructured PMax — audience signals, asset groups, product segmentation
  • Deep CRO across product listing pages and checkout flow
  • Reallocated budget toward high-AOV product categories
  • Upsell / cross-sell baked into ad creative
  • Target-ROAS bidding calibrated only on the best-performing segments
i

The lesson: A genuine full-funnel approach is what unlocks compounding. Transactions tripled in 90 days, ROAS held throughout, and every single month trended upward.

05 / About

Eight years. One discipline.

Murtaza Rangwala portraitAvailable for new workNagpur · Dubai · Remote
Google AdsPerformance MaxShoppingGA4Looker StudioApple Search AdsMeta AdsCRO

Hi, I'm Murtaza. I started in performance marketing in 2018 after a Bachelor of Engineering — which is why I read paid-search accounts the way an engineer reads a system: in flows, bottlenecks, and feedback loops, not in vibes.

Since then I've personally built and managed 1,900+ Google Ads campaigns, generated 750K+ conversions, and delivered a peak ROI of 71× on a real-estate engagement. The campaigns I run today move millions in monthly ad spend at an average 12× ROAS across the active eCommerce portfolio.

I run a small independent practice, capped at four concurrent clients, taking on a hand-picked roster of DTC, eCommerce, and lead-gen brands. I don't pitch on retainers I can't move the needle on.

The thing I'm most proud of, though, isn't a single number — it's that my clients stay. The longest is in year five.

Book a 30-min call →Get a free audit instead
06 / Free audit

Five working days. One Loom. No call required.

You give me read-only access to your Google Ads account. Within five working days I send back a 15–25 minute Loom plus a written brief covering the 5–10 highest-leverage things you should do next — whether that's me, your in-house team, or no one at all.

✓Wasted-spend audit — n-gram + search-term analysis, broad-match leaks
✓Account structure review — campaign hierarchy, budget allocation
✓Conversion-tracking sanity check — GA4, enhanced conversions, attribution
✓Bid-strategy fit — Smart-bidding readiness, signal density
✓Landing-page diagnosis — message match, CTA, mobile UX
✓Prioritised 90-day plan — week 1 vs month 3 actions
Qualifies: $5K+/mo spend · Active 60+ days · GA4 installed

Prefer to talk first? Book a free 30-min call →

Reply within 1 working day · 5-day delivery · Read-only access only · NDA on request.
07 / FAQ

Things I get asked.

One-off audits are flat-fee from $750. Campaign builds are scoped projects from $3,500. Ongoing management is a monthly retainer from $4,000 priced against account size and complexity — never a percentage of spend, because that incentive is broken (the more I get you to spend, the more I earn). I don't take performance-only deals because they bias strategy toward short-term wins.

For accounts with obvious wasted spend, week 2–4. For accounts already well-run, results compound over 60–90 days as Smart-bidding learns and CRO changes ship. I'd rather underpromise on month 1 and overdeliver on month 3.

Google Ads is the discipline I'm best at — but most accounts also need Bing, Apple Search Ads, and Meta in the mix to fully exploit demand. I run all four. I don't claim depth on TikTok or programmatic; for those I'll connect you with people who do.

Yes — that's most of my engagements. I plug in as the senior PPC specialist alongside your in-house marketer or growth lead. Strategy, optimisation, and weekly reviews from my side; execution split however suits the team.

Read-only access to your Google Ads account. Within 5 working days I send back a 15–25 min Loom plus a written brief covering the 5–10 highest-leverage things you should do — whether you hire me or not. No call required, no pitch. Form in section 09.

Based in Nagpur, India (IST). I currently run accounts in IST, GST, AEDT, BST/GMT, EST and PST timezones. Weekly check-ins are scheduled in your timezone, not mine.

08 / Let's work

Your account, with
a specialist's hands on it.

Pick the path that fits — book a 30-min call, request a free audit, or send a WhatsApp.

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